Concorso internazionale online Silk Road Map, bandito dall’Oice, volto a riconfigurare nell'immaginario collettivo la millenaria storia dell'antica Via della Seta.
Insieme ad Umberto Berton.
1. Stars on the Silk Road.
After millennia the evocative strength of the Silk Road is still potent. Nowadays, thanks to the new geopolitical and economic equilibria, and to new fast land connections, the Silk Road can return to shine in Eurasian vitality and worldwide.
Let's imagine to find, in the Road's nodal cities, the “Silk Road Centers”, which collect the best cultural and economic expressions, oriented to product value in terms of: talent, traditions’ development, tourism, sustainable products and mobilities. In order to encourage trade and virtuous synergies between the people of the Silk Road, Centers are managed by an international territorial emerging activities. Setting up Centers is also a reason to retrain and improve existing buildings and places. A real-time updated website is the common user interface of this project. A unitary communication informs the general public and invites to visit the Centers.
2. Signs on the Silk Road.
We propose a "Silk Road" logo, whose semantic and formal references also apply to set up Centers. We were inspired by two schools of thought that developed at the two poles of the Road: the Euclidean for the west and the Taoist for the east. The circle “A” and the golden rectangle “B” have the areas in ratio 4:1, like Asia and Europe. The centre of “A” and the western side of “B” are on the axis “Y". From the centre of “A” to the golden point of “B” we can draw the axis “K”. “B” curves on “A” circumference to form the first part of the figure (B1). The second part of the figure (A1) is a circle, which have diameter and position determined by the golden ratio between the two figures on the “K” axis, and by its tangency with “Y” axis. The obtained figure (A1+B1) is colored red lacquer and turquoise, and rotated of 23 degrees, like Earth's axis. This Logo is a symbol both ancient and contemporary, that also evokes a “gesture”: a greeting, a gift, an exchange.